past 
socalTECH
NOVEMBER 21, 2014
More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.
socalTECH
APRIL 30, 2018
It's a bit of a sea-change to be able to get this information like this, as in the past that was a very manual process. That was in the support space, where we were doing outsourced technical services. We distill that information with very high accuracy. Ours is automated, and uses machine learning in the background.
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Startup Professionals Musings
FEBRUARY 29, 2016
For example, the Facebook business model of offering a product free to customers while gaining revenue from advertising was born out of the need to survive as a business while offering a fun service. Get past the victim mentality -- where every limitation is seen as an inhibitor to the realization of the vision.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Frank Addante
APRIL 16, 2007
Outsourcing ▼ April (1) GoogleClick - Who owns your cash register? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU.
Frank Addante
MAY 20, 2007
Outsourcing ► April (1) GoogleClick - Who owns your cash register? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU.
Frank Addante
MARCH 26, 2007
Outsourcing ► April (1) GoogleClick - Who owns your cash register? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I have had to call on my SWAT teams many times in the past.
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