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OpenX Opens New Office In Japan

socalTECH

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources.

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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

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Changing The Business Of Media Through Online Video, With Cenk Uygur

socalTECH

Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now. We are on other platforms, and we will be on even more platforms going forward--everywhere the audience is. Some people make the mistake of not being on YouTube, and live to regret it.

Media 196
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10 Ways Tech Entrepreneurs Can Make the Most of the Holidays

Tech Zulu Event

It also provides a platform to bring a bit of personality to your brand. Take advantage of this by bringing some sentimental value to your advertising. That’s a lot of potential advertising — and all you have to do to tap into it is make sure your campaigns include share buttons or can be easily forwarded. 4 Use social media.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

While the focus perhaps should instead be on the conversations themselves and integrating them across whatever platforms within which they are taking place, the view today is instead still too much on individual tools and channels. This could also address some of the disconnect between older and newer social media platforms I outlined above.

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