class-readers 
Berkonomics
AUGUST 2, 2018
There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Assume that you are not an Internet retailer with many competing products to sell. Apple charges a premium for innovative products, with quality second and service third. The five major niches.
Berkonomics
JULY 19, 2011
Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]
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socalTECH
JUNE 15, 2011
For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It also allows celebrities to talk to their fans, and offer them the opportunity purchase innovative, digital, personalized products like e-cards and invitiations. And, we will be launching more and more new products.
Both Sides of the Table
JANUARY 14, 2014
In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. The reduction in screen size has made the economic model of Internet advertising totally inefficient. So I send Byron any SaaS investment I do at the earliest stage where I know we’ve nailed product / market fit.
Tech Zulu Event
NOVEMBER 6, 2012
The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. In fact, Customer Experience (CX) turns the product development chart upside down. How does that happen?
Both Sides of the Table
MAY 7, 2011
Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). While customers will be willing to try your product, they think two steps ahead. The role of Product Managers at Technology Companies. Do you see product managers as a hindrance to software development? 15 minutes.
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