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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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MGID Debuts New Anti Ad-Blocking Product

socalTECH

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers. READ MORE>>.

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StackSocial Signs Another Technology Publisher

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StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site. offers up news, reviews, tips, and other information on iPhones. stacksocial deal iphone publishing content advertising ecommerce store' Financial details of the deal were not disclosed. iPhoneinCanada.ca

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Interview with Jimmy Hendricks, Deal Current

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In the rush toward the daily deals space, it seems like there is at least one, new, daily deals site created every day. It's an incredibly crowded industry, which not only includes giants like Groupon and LivingSocial, but countless smaller sites, newspapers, and others all looking for a piece of the action. What is Deal Current?

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Ten Of The Top Tech Companies For Employees In LA

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company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. The now-public. RightScale.

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Interview with Ross Weber, ClickTripz

socalTECH

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? Ross Weber: I was at Virtual Tourist with JR Johnson, where I was in charge of on-site monetization of Virtual Tourist. What is ClickTripz? billion company.

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Interview with Gabe Grifoni, Rufus Labs

socalTECH

Rufus Labs is one of a number of hardware startups which have started to proliferate in the community, due to low cost hardware, 3D printing, and crowdfunding sites like Kickstarter and Indiegogo. Plus, they don't collect data, and use really old, limited software. I actually spent a decade working in advertising and marketing.