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TrueCar Officially Launches Car Pricing Site

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Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. The new service is free, and is based on automotive transactions within the last four weeks. READ MORE>>.

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Zag Powers AAA Service

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Santa Monica-based Zag.com , the online car buying software firm headed by Scott Painter, announced this morning that it has inked a deal with the AAA, to power a new service called AAA Automaker. Zag is venture backed by Anthem Venture Partners, USAA, GRP Partners, Arcturus Capital, Callaway Cars and the Skoll Fund. READ MORE>>.

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Cocodot Gets $4.25M More

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Los Angeles-based Cocodot , the online invitations service run by former MySpace exec Shawn Gold, has raised $4.25M out of an ongoing $6.0M The firm has previously received funding from Anthem Ventures, Mailroom Fund, and Rincon Venture Partners. funding round, according to a regulatory filing from the firm. READ MORE>>.

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Scopely: Out With The Bacon, In With The Cash

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Scopely , the Los Angeles developer of game monetization services, told its supporters today that it will pay $5,000 in cash to anyone who refers job candidates that result in a hire for the company. The firm had a number of positions listed on its recruiting site, ranging from mobile (Android, iOS) engineers to a product manager.

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Cocodot Rolls Out Printed Cards

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Hollywood-based Cocodot , the online invitation card site headed by former MySpace exec Shawn Gold, has rolled out new, printed invitation cards, according to the firm's website. Cocodot is venture backed by Anthem Ventures, the Mailroom Fund, and Rincon Venture Partners. for a 25-card minimum. READ MORE>>.

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AdventureLink Buys Competitor, Get Investment

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Los Angeles-based AdventureLink , the new adventure travel booking site run by Kelly Tompkins, announced this morning that it has acquired a competitor, Adventure Central. Denver-based Adventure Central provides a search engine and services for finding adventure travel. Financial terms of the acquisition were not disclosed.

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TrueCar Links Into Auto Websites

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TrueCar is using pricing data, derived from information gained from Zag's auto buying service, to show buyers the prices that people have paid to purchase vehicles within a local area. TrueCar said it is providing both HTML widgets and an API which sites can used to display its information.

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