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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 TrueCar is trading on the NASDAQ Global Select Market as TRUE. truecar true buying service scott painter' million shares of its stock at $9 per share. The pricing was below the company''s earlier, estimated IPO range of $12.00 READ MORE>>.

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TrueCar Launches New Pricing Tool

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TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. According to TrueCar, the firm said that the search tool will provide a "Lowest Certified Price" for a car, a no-haggle price which will be honored by participating dealers in its program.

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Zag Spins Out TrueCar

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Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

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TrueCar Officially Launches Car Pricing Site

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Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. TrueCar is venture backed by Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, and Arcturus Capital.

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Zag: "Strongest Sales So far This Year"

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Zag has previously received venture capital from such firms as Anthem Ventures, GRP Partners, the Tech Coast Angels, Capricorn Management, Capital One, and Arcturus Capital. Painter was previously CEO of CarsDirect, and is now involved with such firms as TrueCar and SharesPost. READ MORE>>.

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