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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. While 63% of local users on social networks are more likely to use a business or develop brand loyalty to a product or service that has its info on a social media site. And we’re all the better for it.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. blogging, in a sense.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. blogging, in a sense.

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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Fan, Not A Fan Boy. Tricking The Jedi.

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Inside the Realms of Ruin

TechCrunch LA

For example, when Tumblr announced it would roll out Post+, a paid subscription product, the company used fan fiction writers as an example of a content creator who could profit from the product. But monetizing fan fiction through online platforms is a trickier matter.

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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

These magazines are full of wonderful photos and articles depicting the “good life”. On opposite pages were two ads for two very large companies. In fact, Customer Experience (CX) turns the product development chart upside down. We are living in an age where we are surrounded with fantastic new products and services.

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