SoCal CTO

OCTOBER 6, 2011

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101. Either: "That’s interesting.

Customer 227

Customer Custom CTO Coach Startup 227

Both Sides of the Table

JUNE 13, 2013

This article originally appeared on Inc.com. Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution.

Sales 393

Sales Startup Resource Customer 393

TechCrunch LA

APRIL 12, 2018

Both programmers, the two reconnected after doing stints as custom developers during and after college, and then when they were developing tools for their families’ businesses as residential contractors in the Los Angeles suburb of Glendale.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Tech Zulu Event

NOVEMBER 6, 2012

These magazines are full of wonderful photos and articles depicting the “good life”. Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become.

Customer 72

Customer Custom Blogging Startup 72

SoCal CTO

AUGUST 3, 2010

0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today. Ashley co-wrote a recent Newsweek article titled “Forget Brainstorming.&# Customer Validation needs to have the CEO actively involved.

Startup 217

Startup Venture Capital Blogging Software Review 217