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Customer Validation - 33 Great Articles

SoCal CTO

In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. The Fallacy of Customer Development Hubris Versus Humility: The $15 billion Difference Less is More, More or Less Yes, but who said they’d actually BUY the damn thing?

Customer 227
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

This article originally appeared on Inc.com. Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. question in sales.

Sales 393
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ServiceTitan is LA’s least likely contender to be the next billion-dollar startup

TechCrunch LA

Both programmers, the two reconnected after doing stints as custom developers during and after college, and then when they were developing tools for their families’ businesses as residential contractors in the Los Angeles suburb of Glendale.

Glendale 271
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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

These magazines are full of wonderful photos and articles depicting the “good life”. Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become.

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Top 30 Startup Posts for July 2010

SoCal CTO

Since then, I have written many detailed articles exploring, evaluating, and identifying areas of improvement for real products — along the components that make up Quick-UX. Ashley co-wrote a recent Newsweek article titled “Forget Brainstorming.&# Customer Validation needs to have the CEO actively involved. About Quick-UX.

Startup 217