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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs.

Customer 164
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. It won’t be easy.”.

Marketing 209
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. We discussed (for ~1hr) how to approach getting the first set of enterprise customers. Good Design = Beautiful/Cool Design.

Startup 191