InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. It won’t be easy.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

SoCal CTO

OCTOBER 5, 2010

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. We discussed (for ~1hr) how to approach getting the first set of enterprise customers. Good Design = Beautiful/Cool Design.

Startup 191

Startup Product Technology Venture Capital 191