Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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Marketing Startup Social Media Technical Review 141

Both Sides of the Table

APRIL 21, 2013

This article originally appeared on TechCrunch. This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. So he made hand-made batches in a bucket and drove it to customers in his van. What I learned from the article? The distinctive design of his packaging.

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socalTECH

OCTOBER 29, 2012

The firm's policy recently came to light in a WSJ article. The firm--which looks to be recruiting Java Developers, project managers, and UX/UI designers in its LA location--apparently lets employees take off as much time as they feel like they need, as one of the perks for working for the company. READ MORE>>.

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Tech.Co

JANUARY 3, 2020

Customers are happy, clients are beaming, and the revenue just keeps rolling in. In this article, we'll go over a few examples of the most essential business tech you're going to need to compete in 2020. With these insights you can make informed decisions and boost repeat customers, without having to invest too much money.

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Technical Review Software Review Social Media Platform 91

InfoChachkie

JUNE 2, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The gowns are then dry cleaned and readied for the next customer, in the spirit of the emerging sharing economy in which goods are communally used multiple times.

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InfoChachkie

JANUARY 20, 2015

A version of this article previously appeared in the Wall Street Journal. Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! With a name like Smucker’s, it has to be good.”

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socalTECH

JANUARY 8, 2016

Today's article comes from B>Tracy Williams , CEO and president of Olmstead Williams Communications. Successful startups adopt the five pillars of design thinking -- Empathize, Define, Ideate, Prototype and Test. For a startup to grow, it's necessary to raise money when the new identity as an innovator shines brightest. Continued.).

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InfoChachkie

MARCH 21, 2019

A version of this article previously appeared Forbes. Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress. The two women established a custom dress shop called Enid Frocks.

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Tech Zulu Event

JULY 31, 2013

From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days. YouTube was not a hobby; it meant sales, it meant building customer relationships, it meant managing product inquires.

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Dollar Shave Club Customer Custom Marketing 101

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs.

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Both Sides of the Table

JUNE 13, 2013

This article originally appeared on Inc.com. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

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Sales Startup Resource Customer 393

TechCrunch LA

MAY 19, 2020

That bid was enough to convince Davita and Martin Macauley, a couple who own a home in Los Angeles’ Gramercy Park neighborhood and are two of United Dwelling’s first customers. ” Instead, Dietz and the architecture firm Modative collaborated on a new design for a pre-fabricated house.

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Los Angeles Startup Culver City .Net 191

InfoChachkie

MARCH 16, 2016

A version of this article previously appeared Forbes. Car companies spend a significant amount of money on superficial design features, including the timbre of the sound emitted when a car door is shut. Because many consumers value design features over those which impact performance. Build For Buyers Or Users?

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Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Highlight your personal leadership values and experience.

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Services Technical Review Social Media Case Study 121

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

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Customer Custom Snapchat Design 40

Tech Zulu Event

NOVEMBER 6, 2012

These magazines are full of wonderful photos and articles depicting the “good life”. These two ads showed how disconnected from their customers these once industry leaders have become. Sadly this is just a single example of what is happening to thousand of companies that are not listening to their respective customers.

Customer 72

Customer Custom Blogging Startup 72

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review SEM SEO Marketing 384

InfoChachkie

MARCH 9, 2019

A version of this article previously appeared in Forbes. Successful serial entrepreneurs know that their relationships are valuable assets worthy of careful nurturing – employees, investors, customers and suppliers are loyal to entrepreneurs they trust and trust is built on honesty and integrity.

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Tech.Co

JUNE 22, 2021

For publishers, it offers a potentially lucrative revenue stream — especially if the publishers can manage to refer potential customers at scale on relatively big-ticket items. Put simply, affiliate marketing is big business. How Will Shopify Affiliate Marketing Work?

Marketing 177

Marketing Buzzfeed Guide Platform 177

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV).

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

SEPTEMBER 2, 2018

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Capture your “secret sauce.”

Services 72

Services Startup Training Writing 72

TechCrunch LA

JANUARY 27, 2022

PortalOne , which is building an immersive gaming platform that describes itself as hybrid in more ways than one — it mixes games with a game show/talk show format, and it’s designed to work across various devices from mobile through to consoles and VR headsets — has picked up $60 million.

Platform 167

Platform Entertainment Netflix Content 167

Both Sides of the Table

MAY 21, 2019

I also wrote an entire series on the topic of Startup Boards if you want to do any more reading that link has several articles you can dig into. For years software development worked on a “waterfall model” in which you did research, design, build, test, deploy and then watch how users reacted to your product.

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Startup Slides Venture Capital Course 234

InfoChachkie

DECEMBER 15, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! You must also place yourself in the shoes of other uniformed and indifferent stakeholders, including: customers, partners and suppliers. Stephen King Startup Tip.

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Santa Barbara Writing Tips Product 100

InfoChachkie

OCTOBER 3, 2011

The broader one’s understanding of the human experience, the better design we will have.”. free weekly Infochachkie articles! Collaboration – Share your results, data, customer feedback, fans, etc. Note: On May 16th, 2011, The New Yorker published an excellent article by Malcolm entitled, Creation Myth. You be the judge.

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Startup High Tech SaaS .Net 255

TechEmpower

OCTOBER 9, 2023

So let’s summarize what we've already found to be different about searching with LLMs: What’s Different About Search with LLMs Search methods powered by LLMs stand out as transformative tools, offering businesses an edge in their information retrieval and customer engagement processes.

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Generative AI Artificial Inteligence Tool Knowledge Base 346

TechCrunch LA

APRIL 16, 2019

In an interview with The Verge last year, Bartasi said she’s taken inspiration from SoulCycle and DryBar, companies whose millennial-focused branding strategies and prolific social media presences have helped them accumulate customers. “We are women designing for women.

Mobile 167

Mobile Pricing Social Network Los Angeles 167

Startup Professionals Musings

JUNE 27, 2014

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Capture your “secret sauce.”

Services 105

Services Startup Training Writing 105

InfoChachkie

APRIL 16, 2012

Article first published as Steve Blank Discusses Origin And Future Of Lean Startup Movement on Technorati. free weekly Infochachkie articles! The Lean Startup approach dictates that successful customer development is an iterative process. I recently spoke with Steve Blank, author of the new book The Startup Owner’s Manual.

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Startup Class Press Custom Development 229

InfoChachkie

DECEMBER 10, 2012

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News. I recently spoke with Michael Bleigh, Co-Founder and CEO of Divshot.

News 198

News Sites Startup RSS 198

InfoChachkie

OCTOBER 12, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Like all important social movements, the change begins with you.

Company 100

Company Companies Santa Barbara Education 100

Both Sides of the Table

JANUARY 26, 2013

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. So while you get the benefits of recruiting, being on VC radars and customer legitimacy there are also downsides.

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Startup Funding News Press 355

InfoChachkie

JUNE 18, 2012

This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Philo Farnsworth created a technology which underlies one of the 20 th Century’s most ubiquitous products, yet he died a man of modest means and is relatively unknown today.

Ideas 221

Ideas RSS Technical Review .Net 221

TechCrunch LA

MAY 25, 2019

Founder Alix Peabody designed a line of female-focused canned rosé. Modsy scores $37M to virtually design your home. When will customers start buying all those AI chips? Bev , a canned wine business that recently raised $7 million in seed funding from Founders Fund, thinks marketing in the alcohol industry is the problem.

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Startup Venture Capital Newsletter Tips 223

InfoChachkie

AUGUST 8, 2016

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! I ended up really relating to the nuance and intricacies of product supply and customer demand. I was fortunate to acquire my first job with Robinsons-May in 1989.

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Both Sides of the Table

JANUARY 25, 2010

I think this is a perfect way to think about the world when you’re designing your product / company. Quite honestly I see way too many company pitches that are designed for Techies but I only want to invest in products designed for Normals. As per Chris’s article, Techies will use your product.

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