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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. However, not all ventures are mature enough to generate paying customers. Triangle Of Evidence.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. Good News Bad News.

Marketing 271
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Shutup And Sell: Entrepreneurs Shouldn’t Discuss Religion, Politics Or Sex(ual Orientation)

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. Stakeholder Responsibility. Association Guilt.

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6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Judiciously comment on articles they post to LinkedIn, retweet their tweets, vote up one of their Quora posts and establish a Google Alert on them and their firm. Prep Steps. Subscribe to their blog.

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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Once someone tries on an expensive dress which is outside of their price range, it is often difficult for them to be satisfied with dresses that conform to their budget. Reality Selling. The show's format is fairly straightforward.

Sales 251
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Fox bought MySpace for $580 million and then did a deal with Google worth more than the purchase price to serve up ads. Google acquired YouTube for $1.65

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. Prices are soaring in the beachfront communities tech types favor, and rents in these. October 5, 2012.