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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Long-term sales.

Marketing 127
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Long-term sales.

Media 95
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Long-term sales.

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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Long-term sales.

Marketing 100
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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Long-term sales.

Media 101
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Driving User Engagement With FEM's Video Recommendations

socalTECH

I was running the largest deals in the media and entertainment video area across many different Google products. I also lead our media and entertainment vertical practice. The metrics are very solid. If you look at Inc.com and look at the article pages, you''ll see our platform in use.

Google 233
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It’s Morning in Venture Capital

Both Sides of the Table

This article originally ran on PEHub. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. Bottom of the sales funnel. Everybody is now payment ready.