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How This Startup Kicked Oracle’s A$$

InfoChachkie

A version of this article previously appeared on Forbes. How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. We spent 1.6M

Oracle 229
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The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. Startups must economically counteract the pervasive drone of large incumbents'' messaging. One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss.

Marketing 239
article thumbnail

The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. Startups must economically counteract the pervasive drone of large incumbents'' messaging. One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss.

Marketing 133