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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Social Networking in Web 1.0.
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Tech Zulu Event
JUNE 3, 2014
There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? In this article we’ll get into how to effectively answer these questions. Your intent should be to monetize consumers in alignment with their passions.
Tech Zulu Event
JANUARY 19, 2012
“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. At that time, digital accounted for “less than 1/10 of all coupons distributed.” Paul Breummer, Search Engine Land.
Tech Zulu Event
OCTOBER 11, 2013
Pitching stories and getting your name out to various companies and editors requires a lot of work. Assignmint is a web-based platform to list freelancing work for employers and help writers find the right freelance job for them and standardizes the paperwork between the two parties. Is Assignmint national or a global web-system?
SoCal Delicious
SEPTEMBER 22, 2008
Write me an e-mail and let me know what youre up to! Now let’s move on to the first couple topics: Step 0: Pre-product. Instead, spend your time gathering qualitative data, interviewing users, understanding the problem-behind-the-problem you’re trying to solve, and prototyping concepts. Do this for a couple weeks!
SoCal Delicious
OCTOBER 8, 2012
Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. October 5, 2012.
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