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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. Blogs are a great way to engage a specific type of customer. Customers that post to your blog are of two different types. There is no lack of newness. Your job is to listen.

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Five Startup Tips From The Beatles

InfoChachkie

As any long-time reader of this humble blog knows, I am an ardent Beatles fan. They were willing to forego the Quick Buck in order to focus on honing their talents in the studio. Other installments include: Jeff Bezos , Steve Jobs , Mark Cuban , Richard Branson , Walt Disney , Mark Zuckerberg , Michael Dell and Larry Ellison.

Tips 259
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

I suggest you check out both the video and Seth’s entertaining depiction below. As John Greathouse noted in his blog entry, Putting “Trade” Back Into Tradeshows , several years ago, I pulled off a guerilla marketing coup at a large tradeshow by hiring actors to portray monks. Parcours Ninjas Vs. The Austin Police. By: Seth Epstein.

Marketing 230
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Xconomy’s Top Innovation Stories of the Half Year

Xconomy

Bernadette Tansey dives into the world of virtual reality from a consumer and entertainment perspective. GM Bets Big Bucks on Cruise Automation and a Driverless Future. Alex Lash profiles an unusual rising star in the hypercompetitive world of brain diseases and biotech. A Front Row 5,000 Rows Deep in AltspaceVR’s Virtual Theater.

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15 Hacks to Raise the Most Money for Your Indiegogo Campaign

Tech Zulu Event

You have created a ‘perk’ on your campaign that by contributing $100 bucks that dentist can gain access to sing on your album for one song. Blogs are a huge part of marketing. Follow them on Twitter, read their blog posts, if they do guest posts read those as well. First, you must form relationships with bloggers.

Startup 109
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Take Back Your Internet, Leave Klout

Tech Zulu Event

Defining “Good” and “Great” are completely subjective to the audience you’re trying to reach, but for starters, the Internet should be filled with interesting, useful, intelligent, creative, helpful, informative, entertaining, or fun things. Start there, and you’ll probably come out ahead.

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Want To Trip Out? This Entrepreneur Can Hook You Up

InfoChachkie

After finishing Mr. Thompson''s jaded take on the travel industry, I wondered if there was a travel company that bucked his stereotypes and properly balanced making bold destinations accessible while respecting the unspoiled resources and culture that made the locales interesting in the first place. but we don''t.