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was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Then came blogs. That was a kerfuffle too.
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organicsearch, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. The display side is called pay per action (PPA) or pay per lead (PPL).
On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.
I'm often asked about how to get website traffic, users, and customers on the web. It's almost always in the context of another entrepreneur that starting a new web endeavor. The 3 methods are so dead simple and obvious that this blog post will likely come across as pointless to anyone in the internet space. READ MORE>>.
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