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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Social Networks: Past, Present & Future. What are the big trends that will drive the next phase of social networks?

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Reciprocity – pay it forward.

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New Buying Habits Are More Important Than Technology

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Reciprocity – pay it forward.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget the local Chamber of Commerce and Better Business Bureau.

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6 Elements of Customer Psychology Drive Buy Decisions

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Reciprocity – pay it forward.

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Entrepreneurs Need To Be Experts On Social Change

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.