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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Every Small Business Should Celebrate the Positives

Startup Professionals Musings

Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. This week is National Small Business Week in the US, so it’s a good time to celebrate your successes, and allow the rest of us to acknowledge your dedication and innovations.

Startup 92
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Absofuckinglutely.

Blogging 373
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Track the Ten Elements of Value for Your Venture

Startup Professionals Musings

In business, one important measure is the value of the company. That’s because a company’s value is a composite of all of the quantitative and qualitative factors that comprise a company: revenues, expenses, risks, growth prospects, quality of the management team, competitive advantages, strength of the intellectual property, and so forth.

.Net 89
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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

We wanted the name to also reflect what the company is about – Profile – was an important word for us – as people create profiles on the site – then it was finding possible domain names that would work. What are your backgrounds? What are your backgrounds? What inspired you? Any funding yet?

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. Traditional media companies published their stories on the web. Then came blogs. Advertising has driven the majority of Internet innovation.

Ideas 286
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Here’s What President of textPlus @Nanea Reeves Has to Say on Leadership, Mgmt, Women in Tech

Both Sides of the Table

Just back from vacation and also some work travel and want to get back to blogging so expect a few posts over the next couple weeks. Just so you know I work directly with Nanea and her arrival last year at TextPlus as President & COO has been transformational for the company. Company Organization.