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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). Marty Zwilling.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms. Cost per action (CPA).

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