Remove Blogging Remove Companies Remove Outsource Remove SEM
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Guerilla Marketing, Brad Feld Style

InfoChachkie

companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. If you have $hitty products, the marketing is impossible.

Marketing 233
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

The American Seed Company, as shown in the accompany ad, encouraged young people to sign a simple “contract” that read: “Please send me your Big Prize book and one order of 45 packs of American Seeds. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords.

Web 2.0 222
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. He is also the author of an award-winning entrepreneurial blog infoChachkie.com.

Customer 164