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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Guerilla Marketing, Brad Feld Style

InfoChachkie

companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. If you have $hitty products, the marketing is impossible.

Marketing 233
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. blogging, in a sense. in September of 1999.

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Make It Work- the real story

InfoChachkie

However, Eric recently posted the following insights on his blog. Make It Work was an amazing company. With over 38,000 cult-like testimonials, one cannot dispute the company delivered a valuable service in a way like no other company has come close. The company achieved many milestones along the way. I was wrong.

RSS 170
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Olympic Lessons for Startup Life

InfoChachkie

The following guest post is from Courtney Englert, Customer Success Intern at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Courtney on Twitter at [link].

Startup 184
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6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

However, the greater degree you can sequentially follow these steps and maintain your discussions with each venture capitalist (VC) at relatively the same stage, the sooner you can spend less time in the company of investors and get back to running your business. Subscribe to their blog. Prep Steps. The keyword here is authentic.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Orange County alone is home to more than 300 medical device companies with world-renowned leadership in ophthalmic and cardiovascular devices – a far cry from the “silicone” valley that Ms. MYTH 2: Silicon Valley companies will always have the best shot at funding. blog comments powered by Disqus. Star Trek Contest. Newsletters.