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With Greathouse Comes Great Responsibility

InfoChachkie

These courses all proved to be serious influences on turning the dream of starting their own company into a reality. The biggest motivator for starting brightblu was John Greathouse’s Entrepreneurship class. Fall quarter of Sr. Along with taking Sr.

Class 231
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How Boards Need to Evolve Over Time

Both Sides of the Table

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. If you raise millions of dollars from professional investors it is no longer “your” company but a shared company that you control. In the Early Days. Mentorship. As You Start to Mature.

Startup 325
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Customer 164
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Roping in the Legal Eagles

InfoChachkie

Such attorneys can also add tremendous value in your negotiations with Big Dumb Companies (BDCs), as they can ensure that you focus on the deal points that are of most significance to a small entity. He or she must be willing to fight for your company and go toe-to-toe with your investors.

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VC Seed Funding is Dead, Long Live VC Seed Funding!

Both Sides of the Table

This posting was inspired by an email from Rajat Suri who wrote me an email in response to Chris Dixon’s blog post (link below) from August, which recently re-ran on Business Insider and has generated much Twitter chatter. Talk to companies that have taken this money and see if they’ve gotten support. What gives?

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News. If it doesn’t come easily, don’t force it.".

Customer 153
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Are You an Entrepreneur?

InfoChachkie

“You are forty, out of a job, a newlywed, your wife is expecting a baby, you don’t own your own home, you have no specialized qualifications, the only company you ever launched went bankrupt and you have just been sentenced to one year in jail.”. Source: Harold Evans, They Made America. The answer is at the end of this entry.