Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Tech Zulu Event

NOVEMBER 12, 2011

I have to admit when I first walked through the doors of the Los Angeles Convention Center to attend Blog World I asked myself why I was wasting my time. Haven’t I learned by now that it’s better to be disciplined, focused in my office, at the computer, than “on the go” in a daze at a conference. Yet “another networking event”.

Conference 88

Conference Networking Blogging SEO 88

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

MARCH 14, 2013

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Tech Zulu Event

NOVEMBER 18, 2011

Being in business since I was 18 years old has led to a lot of conferences, meetings, mixers, classes, tradeshows and after parties. It was at the South by Southwest Interactive conference in the media room when I overheard the founders being interviewed. Blogs and Forums. The best place to find a directory of blogs is AllTop.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You’re reading their press releases or blog posts.

Marketing 380

Marketing Startup Press Technical Advisors 380