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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

The same should be true of an entrepreneur who is attempting to secure money from sophisticated investors. Step 1: The Person, Not The Firm – As Brad Feld and Jason Mendelson make clear in their book Venture Deals , entrepreneurs should identify specific venture partners, rather than target firms as a whole. Subscribe to their blog.

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Olympic Lessons for Startup Life

InfoChachkie

I learned how fast you can go from being an international hero to being a reference in a joke on a late night talk show.”. The bigger they come…” holds true for Olympic legends and entrepreneurs alike. And what kind of willpower does it take to make it happen? Be prepared to take a fall. Follow Courtney on Twitter at [link].

Startup 184
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The Entrepreneur Thesis

Both Sides of the Table

I call it the entrepreneur thesis. I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). It’s entrepreneurs I back. It’s what I call the “entrepreneur thesis.” So what is the “entrepreneur thesis?”