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With Greathouse Comes Great Responsibility

InfoChachkie

These courses all proved to be serious influences on turning the dream of starting their own company into a reality. The biggest motivator for starting brightblu was John Greathouse’s Entrepreneurship class. These courses all proved to be serious influences on turning the dream of starting their own company into a reality.

Class 231
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How Boards Need to Evolve Over Time

Both Sides of the Table

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Most experienced VCs won’t push you to give up founder control at this stage of the business nor should they. As You Start to Mature. There are just as many bad entrepreneurs who do bad things.

Startup 325
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Are You an Entrepreneur?

InfoChachkie

Hint: He was an entrepreneur. The same is true of entrepreneurs. Entrepreneurship is so highly valued in the Western World that some people try to convince themselves that they are an entrepreneur, when in fact they would be better off at a Big Dumb Company (“BDC”). Entrepreneur Does Not Equal Inventor.

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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. What’s up with that?” You can watch my interview with Seth below or on YouTube here: [link]. Parcours Ninjas Vs. The Austin Police.

Marketing 230
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Customer 164
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Roping in the Legal Eagles

InfoChachkie

Johnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.

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VC Seed Funding is Dead, Long Live VC Seed Funding!

Both Sides of the Table

This posting was inspired by an email from Rajat Suri who wrote me an email in response to Chris Dixon’s blog post (link below) from August, which recently re-ran on Business Insider and has generated much Twitter chatter. I told entrepreneurs that it was a bit of a Faustian bargain. I was an early cynic. What gives?