Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So if you’re able to raise easily no problem.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” That business model doesn’t compute in the startup stage, but that’s another story.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. For a long time, I had a line which was, ‘Whenever I hear the word marketing, it makes me throw up a little bit in my mouth.’”. This article originally appeared on Forbes HERE.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Marty Zwilling.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Marty Zwilling.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? A blog is critical, and essentially free (your cost is creating content).

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? A blog is critical, and essentially free (your cost is creating content).

Marketing 94

Marketing Startup Social Media SEM 94

InfoChachkie

OCTOBER 13, 2009

In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job. Surely a savvy, modern-day entrepreneur can utilize online tools to leverage young peoples’ collective energy and fervor. . All of these extremely successful individuals were paperboys*.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Tech Zulu Event

APRIL 24, 2013

Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker. This is the most important role because this person graduates a company from startup to viable long-term business. Richie is also an entrepreneur, connector and Investor.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Initiate a business blog. Be sure the blog is on a sub-domain or sub-directory of the main website.

SEO 48

SEO HTML Search Engine Optimization Web 48

Both Sides of the Table

MARCH 1, 2011

I was initially skeptical, but it was a pure delight for me from start to finish. For the same reason I loved the much more flawed story of Anvil , who interestingly came from Toronto, about 100 miles away from where Justin Bieber grew up. It all has to start from talent. To be a great entrepreneur you really do need talent.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285