Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Custom Customer Media 214

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

MAY 15, 2013

Great startups are getting ahead of the game with “anticipatory customer service,” like providing smart phone access to product and account data to head off complaints. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. You should be watching.

Custom 89

Custom Customer Services High Tech 89

socalTECH

MARCH 24, 2010

For today's interview, we spoke with Brandon Hance, the firm's founder, about how his startup is helping musicians to sell both digital and physical merchandise on the web. From entry level garage bands, to international superstars, they all understand that cultivating your fan base online has a huge impact on your career.

Van Nuys 191

Van Nuys Tech Coast Angels Startup Web 191

Tech Zulu Event

JUNE 3, 2014

There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? He shared, ‘When creating a campaign it’s key to remember that people are fans of you – not the actual product, so you want to be sure to communicate your why.’.

Startup 109

Startup Examples Social Media Media 109

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. Absofuckinglutely.

Blogging 373

Blogging Startup Writing Venture Capital 373

Both Sides of the Table

DECEMBER 19, 2011

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. This blog post lays out my case. In the end, Seth Godin’s comments on Fred’s blog post said it best: “His black swan is showing. The money slide is the graphic below. He’s right about this.

Web 355

Web HTML Mobile Social Network 355