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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. The timing of cash flow is everything.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95
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9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100