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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Cost per action (CPA).

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

I am anxious to see my blog post a month from now where I update my findings. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. An example of this process is evident right here on my blog. Thanks in advance.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA). You may be getting great traffic, but poor conversions.

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