Both Sides of the Table

NOVEMBER 22, 2009

But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. John Batelle profiles this well in his book The Search. I don’t think so. I assure you Ad.ly

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia).

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

NOVEMBER 8, 2010

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. The book profiles markets like those for books. Now as an author you can actually publish and be able to sell only a thousand books. Even a hundred.

Media 302

Media Netflix Content Hulu 302

Both Sides of the Table

JANUARY 17, 2011

One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. I want to know how many people, their level of tech sophistication, their age and their interests.

Writing 356

Writing Startup Ideas Summary 356