Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

NOVEMBER 8, 2010

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. The book profiles markets like those for books. Now as an author you can actually publish and be able to sell only a thousand books. Even a hundred.

Media 302

Media Netflix Content Hulu 302

Both Sides of the Table

JANUARY 17, 2011

One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. I want to know how many people, their level of tech sophistication, their age and their interests.

Writing 356

Writing Startup Ideas Summary 356