Remove Book Remove Metrics Remove Software Review Remove Technical Review
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150
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Document Your MVP for a Developer

SoCal CTO

He is not a technical person, but is somewhat web savvy. It's the same as when I've created financial models and then have it reviewed by a hard-core CFO, sophisticated investor or similar kind of expert. And in the case of defining mobile/web/software, there is even more variability in terms of form and format.

Develop 354
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Gather your resources before scaling the business.

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm.

Startup 286
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. I like the insights outlined in a more recent book “ Summit ,” by F.