Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. So I’ve spent the last few years checking out companies that are trying to solve for this problem. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable.

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But having different funds available for different stages of one’s company is actually a really good thing. DEAL OF THE WEEK: Gilt Groupe – We both admired this company.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

SEPTEMBER 4, 2013

People are doing it for the love, not to make money,” Larry Shapiro , Head of Talent at Full Screen. Jeffrey Harmon, CMO of Orapup , a company that primarily uses YouTube to market their brand, says to grow a YouTube channel distribution is key. For more tips from Harmon on how to market your video click here.

Content 76

Content Tips Buzzfeed Tool 76