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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. One company that I previously wrote about trying to change this industry is, Solve Media , (I am not an investor) has created an interesting ad unit designed to drive up brand “engagement&# and recall. Holy Shiitake !

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate. Or perhaps you think Donald Trumps assessment that BuzzFeed is a “ Failing pile of garbage is correct?” Others are skeptical, “Ha! I asked Jonah in my interview how he became this viral guru.

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