Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down.

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

MARCH 11, 2016

The fourth part is “ discover ” and this is the professional media part of Snapchat that you barely knew existed but your younger peers certainly know about. It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. So, too, Snapchat. This is the dog whistle.

Snapchat 150

Snapchat Screening Venture Capital Guide 150