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ClickUp Taps BuzzFeed, Cheddar Exec As Creative Head

socalTECH

San Diego-based ClickUp , which develops productivity software for the business market, says it has tapped a veteran of the online media industry as its new Chief Creative Officer. Rosenthal was most recently Executive Vice President at Cheddar, and was Global Vice President of Creative at BuzzFeed. READ MORE>>.

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Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Why Would Shopify Expand into Affiliate Marketing? Considering Shopify?

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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down.

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Los Angeles’s Secret to Startup Success

Tech.Co

s other startup advantages include: A long media history: Companies such as Netflix and Buzzfeed are based in L.A. For companies in the media, entertainment, or content business, there’s no better place to be. This not only contributes to a rising entrepreneurial tide, but is also great branding and marketing for your business.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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Why Was Winter in Venture Capital Funding so Short?

Both Sides of the Table

Yet as we enter February 2017 the VC funding markets are booming, Snap, Inc has filed for its IPO, AppDynamics was just purchased for $3.7 Chinese Foreign Direct Investment (FDI, excluding real estate) skyrocketed in 2016 as Chinese investors seek diversification out of their domestic markets.

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AllSay: Using Mobile Apps To Engage Users With Decisions, with Geoff Campbell

socalTECH

Geoff Campbell: My professional life has all been in digital media. That was all in digital media. So I''ve spent most of my time in digital media. I wanted to marry my digital media experience with my private life experience. One thing with AllSay, is it looke like Buzzfeed did in the early days.

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