Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Tech Zulu Event

SEPTEMBER 4, 2013

People are doing it for the love, not to make money,” Larry Shapiro , Head of Talent at Full Screen. Jeffrey Harmon, CMO of Orapup , a company that primarily uses YouTube to market their brand, says to grow a YouTube channel distribution is key. For more tips from Harmon on how to market your video click here.

Content 76

Content Tips Buzzfeed Tool 76

Both Sides of the Table

MAY 19, 2010

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

MARCH 11, 2016

That’s like you saying you don’t want to go to cocktail parties and network anymore while every 25-35 year-old VC steals your customers. It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. So, too, Snapchat. This is the dog whistle. Open Snapchat.

Snapchat 150

Snapchat Screening Venture Capital Guide 150