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Usually I tell them to study Upworthy & Buzzfeed. Some images will draw in viewers more than others and as it turns out the headlines & images that convert at different in each socialnetwork or distribution partner. It’s one of those things that even smart, socially-liberal people fall prey to.
Facebook started with the biggest publishers in the game: BuzzFeed , Huffington Post , New York Times , Washington Post. BuzzFeed has seen their Instant Articles engage more people than any of their standard link posts and Gawker ’s founder tweeted that instant articles boosted daily uniques to their website.
There are tons of social platforms and he does his best to be on as many as possible because there are people who are only do one socialnetwork, maybe only twitter, only tumblr, only chive, only facebook or only buzzfeed. He reads all the comments and replies and tries to touch as many people as he can.
Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate. Or perhaps you think Donald Trumps assessment that BuzzFeed is a “ Failing pile of garbage is correct?” Others are skeptical, “Ha! I asked Jonah in my interview how he became this viral guru.
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