SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Tesla is not. It's a great talk. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.

Customer 72

Customer Custom Blogging Startup 72

SoCal CTO

SEPTEMBER 8, 2010

How To Pitch A Product - A VC : Venture Capital and Technology , August 4, 2010 I've said a bunch of times on this blog that the perfect pitch is a very short intro to provide context followed immediately by a demo. More tiers = more complication = more confusion. Yes, but who said they'd actually BUY the damn thing? - Yertle the Turtle.

Startup 191

Startup Venture Capital Blogging CTO Hire 191

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles. First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. Here’s an example in a direct sales channel.

Startup 217

Startup Venture Capital Blogging Software Review 217