InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. Write Your Own Playbook. We have never done a press release.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. Nobody likes writing re-hashed stories. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

DECEMBER 2, 2009

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Marketing with long payback is precisely what requires venture capital. It would take 2 years to catch up but believe me they have the capital to do so. Market Size. That is how great businesses are built.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. 9mm – Investor: Sequoia Capital (Michael Moritz) – Read more: TechCrunch , PaymentsViews. In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you?

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.

Competition 350

Competition Idealab Product CitySearch 350