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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages. READ MORE>>.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

Earlier today, we talked with Greg Martin at Archer Venture Capital. Below, we collect the thoughts of Jim Andelman , a venture capitalist at Rincon Venture Partners. 1) Mobile web. The current incarnation of the mobile web changes what the Internet IS to users, and the manner in which it is incorporated into their lives. (2)

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. led by Altos Ventures and Maverick Capital, with Larry Braitman.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Gilt Group is currently the largest private sale web site in US. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming.

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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Venture Capital: Upfront Ventures. Previously known as GRP Partners, Upfront Ventures has focused on early stage investments since 1996. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award. Today’s startup innovators come from about six hours south of Silicon Valley.

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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. The Sponsors.