Capital Invest SEM Writing 
InfoChachkie
JULY 23, 2012
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. Write Your Own Playbook.
InfoChachkie
DECEMBER 2, 2009
Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers. As described more fully in Thrill The Messenger.
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Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Marketing with long payback is precisely what requires venture capital. What would it take in investments to acquire and retain traffic to support these businesses? Market Size. That is how great businesses are built.
Both Sides of the Table
MAY 15, 2010
Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. and who had biz reasons for wanting to remain stealth.”. - We spoke briefly about why.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! His impact has even helped a small country gain admission to the United Nations. Summary notes, as always, provide below.
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