article thumbnail

Anametrix Gets Funding, Adds Advisors

socalTECH

Details on the new private investment was not disclosed. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group. Tags: anametrix venture capital angel investor business analytics software saas. READ MORE>>.

SEM 174
article thumbnail

Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

After talking with Constantine and the team, I was amazed at the market dynamics, and how well we are positioned to capitalize on it. The retention rates were low, which mean they could not invest in marketing like we can. Spas have to purchase nw equipment frequently, and $30,000 to $50,000 is a massive investment.

Template 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. The reason one would accept losses is when they are investments in fueling faster growth. If you can’t raise — you’re dead.

Metrics 150
article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers.

Customer 164
article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. What would it take in investments to acquire and retain traffic to support these businesses? But I’m investing on the assumption you will be successful, of course. It would take 2 years to catch up but believe me they have the capital to do so.

Startup 150
article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. and who had biz reasons for wanting to remain stealth.”. - We spoke briefly about why.