Remove category strategic-planning
article thumbnail

Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

Our interview today is with Andrew Schydlowsky , the CEO and founder of Santa Barbara-based TrackStreet (www.trackstreet.com), a startup which is backed by Okapi Capital, The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners. What is TrackStreet? It allows us to start peeling the onion.

article thumbnail

7 Growth Choices That Can Make or Break Your Business

Startup Professionals Musings

According to the Harvard Business Review , acquiring a new customer is anywhere from five to twenty-five times more expensive than retaining an existing one. Instant global communication now makes it easy to reach new markets without rethinking your entire product strategy. Expand your product line, staying close to the core.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

73.6% of all Statistics are Made Up

Both Sides of the Table

Fortunately I was mostly a technology consultant, which meant that I coded computers, designed databases and planned system integration projects. We were looking at all sorts of strategic decisions that Sony was considering, which required analysis and data on broadband networks, Internet portas and mobile handsets/networks.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective.

Customer 164