Case Study Competition Education Pricing 
Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Target audience may be limited or new due to price. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk.
Startup Professionals Musings
AUGUST 9, 2023
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. The most elegant products have the highest price tags, thus limiting market size. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing.
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Startup Professionals Musings
NOVEMBER 15, 2020
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. The most elegant products have the highest price tags, thus limiting market size. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing.
Startup Professionals Musings
NOVEMBER 18, 2016
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. The most elegant products have the highest price tags, thus limiting market size. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing.
Tech Zulu Event
AUGUST 13, 2010
Entrepreneurism / Monetization business, education, MBA. . Name Your Price: Influencing Customer's Purchasing Decisions. Understanding the effect of perceived discounts, multiple product levels, price anchoring, and other. Entrepreneurism / Monetization economics, human behaviour, pricing. . Frank Gruber, TECH cocktail.
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