Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Customers won’t buy what they can’t find or don’t understand.
Startup Professionals Musings
AUGUST 9, 2023
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. These fears need to be offset by good marketing, education on benefits, and successful case studies.
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Startup Professionals Musings
NOVEMBER 15, 2020
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. These fears need to be offset by good marketing, education on benefits, and successful case studies.
Startup Professionals Musings
NOVEMBER 18, 2016
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. These fears need to be offset by good marketing, education on benefits, and successful case studies.
InfoChachkie
OCTOBER 20, 2014
According to a recent Forbes article , UC Santa Barbara''s Technology Management Program offers students a superior startup education over the University of Pennsylvania (home of Wharton), as well Harvard, Northwestern and even its acclaimed southern neighbor, the University of Southern California. All-Star Alumni. Am I biased?
InfoChachkie
MAY 26, 2016
Learning To Learn - A sound college education includes gaining the insights into applying logic, researching data and assessing the veracity information. The same is true of a college education, which provides young people with a safe environment to learn from their mistakes.
Startup Professionals Musings
DECEMBER 11, 2015
They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. Don’t let your passion and ego overcome good business sense and common courtesy as you educate people on other alternatives in the marketplace.
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