Case Study Competition Customer Education 
Startup Professionals Musings
MAY 26, 2023
Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.
Startup Professionals Musings
AUGUST 9, 2023
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.
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Startup Professionals Musings
NOVEMBER 15, 2020
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.
Startup Professionals Musings
NOVEMBER 18, 2016
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.
InfoChachkie
OCTOBER 20, 2014
According to a recent Forbes article , UC Santa Barbara''s Technology Management Program offers students a superior startup education over the University of Pennsylvania (home of Wharton), as well Harvard, Northwestern and even its acclaimed southern neighbor, the University of Southern California. All-Star Alumni. Am I biased?
Startup Professionals Musings
DECEMBER 11, 2015
They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. Smart investors, competitors and smart customers, will listen and watch carefully as you position your new offering. Use real case studies and customer feedback.
InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. You’re right.
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