6 Unforeseen Obstacles Every New Venture Must Conquer
Startup Professionals Musings
AUGUST 9, 2023
The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. These fears need to be offset by good marketing, education on benefits, and successful case studies.
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