Both Sides of the Table

JULY 21, 2014

” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Work with customers on business cases (for internal use) and ask for case studies (for you to publish in marketing).

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

JUNE 28, 2019

These things are clearly good for morale, but its not so clear that they translate into a competitive advantage. These authors present 20+ years of research, including case studies and metrics, showing how culture really makes or breaks your business. It’s easier to go from bad to good, than from good to great.

Competition 76

Competition Coach Case Study Statistics 76

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

JUNE 9, 2010

Through advertising or direct sales, these sites harvest intent. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. First off the two prezis and then the case study material (i used ERPLY as inspiration). Tech support is sales.

Startup 248

Startup Venture Capital Conference Social Media 248